So you want to have a yard sale. Great! But wait; did you advertise that yard sale? If not, expect no one to show up. If it isn't too late, you can and should turn to Craigslist.org. You can advertise your stable sale on this classified website, but what should or shouldn't you do when doing so.
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How is The Dos and Don'ts of Advertising Your Yard Sale on Craigslist
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Do Not post your for sale items in the Craigslist stable sale section. You might be surprised how many citizen do this; don't be one of those people. Craigslist has an whole for sale section, where personel items belong. List your treadmill for sale in the stable sale section and no one will call you.
Do include your city or town in your headline. Before writing your full Craigslist post, you are able to write a sentence summarizing your yard sale. Craigslist is location based, but they only use a few cities from each state. Although your posting appears under Atlanta, Georgia, you may live 20 miles face of the city. Save your road address for inside, but the headline should include your city or town.
Do Not forget to post your address. You might be surprised how many citizen do this. No one will show up for your yard sale if they don't know where to go. Yes, it is foremost to ensure you provide facts on the date and time, but don't overlook the simplest things, like your address.
Do go into detail about what you have ready for sale. Yard sale shoppers hate visiting sales that only have a few items. If you have lots of items, make it known and go into detail. Unlike your newspaper classified, Craigslist is free and you can write as long of a post as you want. Make a list of all the items you have for sale.
Do Not write your list in paragraph format. This makes it impossible and time animated to read. Once again, you aren't charged per line, so have fun. Use bullet points. For example:
* Lots of 4T and 5T Girls Clothes
* LeapFrog Kids Toys and More
* exercise Dvds
Do write "no early birds please," if you don't want citizen showing up when you are setting up or having your morning coffee. You might be surprised how rabid some yard sale shoppers are. They will show up early thinking they are getting the best deal, without even thinking about the inconvenience it causes you.
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There are many ways to advertise without putting out a lot of cash. Use these tips to your advantage. Modify them and make them your own. Just remember that the only way to succeed with your enterprise is to do something.
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No one has ever found success by doing nothing.
1. Put your website on notepads, pens, newsletters, bumper stickers, coffee cups.
2. Flyers - When you buy your morning newspaper, slip some flyers into the rest of the newspapers.
3. enterprise cards (You can make up your own or get them free straight through VistaPrint)
4. Narrative marketing is one of my favorite formula of advertising. If you write articles and then use a service to publish them, your articles come to be viral.Your articles will spread like a virus and could have the potential to be viewed by hundreds of thousands of people.
5. Participating in online conference forums is an excellent way to get the word out about your enterprise - and it is free. Build relationships first and use your signature file to let everybody know what you do and who you are.
6. Free classifieds
7. Targeted ezine advertising is one of the most cost efficient ways to advertise your business.
8. Paid ads - such as solo ads. Test, test, test. Your success depends on your ad and your heading!
9. Mail out postcards.
10. Purchase leads that are targeted and connected to your business. If potential get their phone whole and followup.
11. Bookmarks for libraries, don't forget to talk to your librarian first.
12. Purchase cheap seed packets, put a tag on them with your website as well as a saying like, I am in the enterprise of helping citizen grow.
13. Use your knowledge and publish a newsletter or ezine. One your build up your list you can offer paid subscriptions or ads.
14. Word of mouth (friends and family)
15. Forwarded emails - Add your testimony to your signature line.
16. Buttons
17. Pens to hand out with a short advertisement and your Url.
18. Welcome baby cards for hospitals.
19. If your domain name is a string words, try capitalizing each. This helps citizen who just take a quick glimpse remember it.
20. Originate an facts type handout that briefly explains your business.
21. When you go to a garage or yard sale, ask if you can leave a few of your flyers there.
22. Community Colleges. Every pupil needs a part time job.
23. Put a enterprise card in all outgoing mail together with anyone that has a postage paid envelope.
24. Visit establishments you do enterprise with (doctor offices, condition food stores, karate/dance studios, etc) and ask if you can leave flyers.
25. Car magnets - You can put magnets all over your car.
26. Promote your enterprise for free in local magazines, newspapers, Community newsletters, etc. Many rely on voluntary writing contributions. Translate your knowledge into an article. It is free advertising and an efficient way to compose yourself as an expert in your field.
27. Leave your enterprise card in restrooms at restaurants or on cork boards colse to grocery stores.
28. Get a booth at school events and share what you offer.
29. Look into putting an ad in school sponsored publications (directories, Pta booklets, etc). Ordinarily not to expensive.
30. Set up a free giveaway box in any store that will give you permission.
31. Post flyers at apartment complexes if they will allow it.
32. Place flyers under windshield wipers of cars.
33. Newspaper classified ads are cheap and effective. Ask about having your ad appear with a color background to make it stand out even more.
34. Buy a pre-inked, personalized stamp and put your ad on it. Stamp the back of any envelopes that you mail out.
35. When it comes to advertising and marketing, repetition plays an foremost part in your campaigns success.
36. We all get junk mail with the postage paid envelopes. Just send a flyer back to the enterprise and use their return envelope.
37. Personalized T-shirts
38. Make up Gift basket raffles for Church bazaars, concerts held while summer, at your local Community hall, or any town function. Do not forget to put your enterprise card or some other advertisement in the basket.
39. Put flyers on car windshields at your kids sporting events.
40. Leave a enterprise card with your tip for your waiter/waitress.
41. Reply to spam email with your own enterprise advertisement.
42. Give your enterprise cards to friends and house and ask them to give them out to citizen they know who would be curious in part time income.
43. Put up flyers at the local colleges, libraries and grocery stores.
44. Ask your local chinese takeout if you can post a flyer in their window.
45. Originate a post it stack of your enterprise cards with a glue stick and then post them at pay phones, etc.
46. enterprise cards with a magnetic back legitimately stick in people's minds as well as on their refrigerator.
47. Leave enterprise cards by the change motor in the mall arcade or at the Atm machine.
48. Put your website address on your sun visor using vinyl letters.
49. Find an old metal tin (or new), put a magnet on the back, put your enterprise cards in them and then just attach this to your car when you go into a store.
50. Be distinct and get noticed. When you are unique then you are one step ahead of your competition.
There are many ways to promote your enterprise without spending a fortune. Think surface the box. Most citizen observation things that are different, something that draws their attentiveness or even makes them laugh.
Keep it simple, keep it cheap and before you know it your success will be achieved without going broke.
Copyright 2007 Joe Rispoli
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We Buy Junk Cars Marietta - Advertising - precious data Or Vicious Manipulation?
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Is advertising the extreme means to fill in and help us in our daily decision-making or is it just an excessively mighty form of mass deception used by clubs to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to addition number of advertisement messages and spending for advertisements is addition accordingly.
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It will not be exaggerated if we stop that we are 'soaked in this cultural rain of marketing communications' straight through Tv, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing transportation tools were used generally as a product-centered tactical means, now the promotional mix, and in singular the advertising is focused on signs and semiotics. Some argue that the marketers' efforts finally are "turning the economy into fastener so that it means something to the consumer" (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One significant consequence is that many of the modern advertisements "are selling us ourselves" (ibid.)
The abovementioned process is influenced by the commoditisation of products and confusion of consumer's own perceptions of the companies' offering. In order to differentiate and position their products and/or services today's businesses employ advertising which is sometimes carefully not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising - revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building transportation activities of the big companies: "We know that oil clubs aren't positively kindly to nature, and tobacco clubs don't positively care about ethics" (Arnold, 2001). On the other hand, the "ethics and public accountability are foremost determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization" (Singhapakdi, 1999). Without communications strategy that revolves colse to ethics and public accountability the concepts of total quality and buyer relationships building become elusive. However, there could be no easy clear-cut ethics recipe of marketing communications.
Advertising - Prescious data Or Vicious Manipulation?
In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that "the ethicality of a firm's behavior is an foremost consideration while the purchase decision" and that consumers "will reward ethical behavior by a willingness to pay higher prices for that firm's product" (Creyer and Ross Jr., 1997) to others stressing that "although consumers may express a desire to hold ethical companies, and punish unethical companies, their actual purchase behaviour often remains unaffected by ethical concerns" and that "price, quality and value outweigh ethical criteria in consumer purchase behaviour" (Carrigan and Attalla, 2001). Focusing on the advertising as the most foremost marketing transportation tool we have constructed and conducted an interview consisting of four themes and nine questions. The conceptual frame of this paper is built on these four themes.
Theme I. The Ethics in Advertising
The first theme comprises two preliminary questions about the ethics in advertising in general.
I.A. How would you define the ethics in advertising?
The term ethics in business involves "morality, organisational ethics and pro deontology" (Isaac, cited in Bergadaa', 2007). Every business has its own guidelines for the ethical requirements. However, the significant four requirements for marketing communications are to be legal, decent, honest and truthful. Unfortunately, in a community where the policy of action of the clubs is carefully by profit targets the use of marketing communications messages "may constitute a form of public pollution straight through the potentially damaging and unintended effects it may have on consumer decision making" (Hackley and Kitchen, 1999).
One of the interviewed respondents stated that "the most prosperous clubs do no need ethics in their activities because they have built empires." an additional one view is that "sooner or later whoever is not ethical will face the negative consequences."
I.B. What is your perception of the importance of ethics in advertising?
The second inquire is about the importance of being moral when communicating with/to your target audiences and the way consumers/customers view it. In dissimilar research papers we have found quite opposing conclusions. Ethics of business seems to be evaluated whether as very foremost in the decision production process or as not positively a serious factor in this process. An example of rather extreme stance is that "disaster awaits any brand that acts cynically" (Odell, 2007).
It may seem distinct that the accountability should be carried by the advertiser because "his is the key accountability in holding advertising clean and decent" (Bernstein, 1951). On the other hand the companies' actions are defined by the "the canons of public accountability and good taste" (ibid.). One of the interviewees said:
"The only responsible for giving decent advertising is the one who profits at the end. Company's profits should not be at the price of society."
Another one stated that "our culture and the level of societal awareness decree the good and bad in advertising".
The increased importance of marketing communications ethics is underscored by the need of applying more dialogical, two-way communications approaches. The "demassification technologies have the inherent to facilitate dialogue", but the "monologic" attitude is still the predominant one (Botan, 1997). Arnold (2001) points out the cases of Monsanto and Esso which had to pay "a price for its [theirs] one-way communications strategy". In this train of plan we may report ethics in advertisements from two dissimilar perspectives as recommend by our respondents and dissimilar points of view in the reviewed papers. The first one is that it is imperative to have one tasteless code of ethics imposed by the law. The other affirms the independence and accountability of every business for setting its own standards.
Theme Ii. Which type of regulation should be the foremost one in the field of advertising?
The next theme directs the attentiveness towards the regulation system which should be the traditional one. Widely standard plan is that both self regulation and legal controls should work in synergy. In other words the codes of practice are meant to complement the laws. However, in distinct countries there are stronger legal controls over the advertising, e.g. In Scandinavia. On the other hand the industry's self regulation is beloved in the Anglo-Saxon world. Still, not every person agrees with the laissez-faire concept.
One of our respondents said:
"I believe governments should impose stricter legal frame and harsher punishment for clubs which do not comply with the law."
Needless to say, the public acceptability varies from one culture/country to another. At the end of the day "good taste or bad is largely a matter of the time, the place, and the individual" (Bernstein, 1951). It would be also probably impossible to set clear-cut detailed rules in the era of Internet and interactive Tv. Therefore, both types of regulation should be applied with the extreme aim of reaching balance between the sacred right of leisure of choice and data and minimizing inherent wide offence. Put differently, the goal is synchronising the "different ethical frameworks" of marketers and "others in society" in order to fill the "ethics gap" (Hunt and Vitell, 2006).
Theme Iii. Article of Advertisements.
Probably the most controversial issue in the field of marketing communications is the Article of advertisements. Nwachukwu et al. (1997) distinguish three areas of interest in terms of ethical judgment of ads: "individual autonomy, consumer sovereignty, and the nature of the product". The personel autonomy is involved with advertising to children. consumer sovereignty deals with the level of knowledge and sophistication of the target audience whereas the ads for harmful products are in the centre of public plan for a long time. We have added two more perspectives to arrive at five questions in the conducted interviews. The first one concerns the advertisement that imply sense of guilt and praise affluence that in the most cases cannot be achieved and the second one is about advertisements stimulating desire and satisfaction straight through acquisition of material goods.
Iii.A. What is your attitude towards the advertisement of harmful products?
A typical example is the advertisement of cigarettes. Nowadays we cannot see slogans like "Camel Agrees with Your Throat" (Chickenhead, accessed 25th September 2007) or "Chesterfield - Packs More satisfaction - Because It's More Perfectly Packed!" (Chickenhead, accessed 25th September 2007). The general advertisement, sponsorship and other marketing communications means are already prohibited to be used by cigarette producers. Surprisingly, most of the answers of the respondents were not against the cigarettes advertisement. One of the respondents said:
"People are well informed about the consequences of smoking so it is a matter of personal choice."
As with many other modern products the shift in communications messages for cigarettes is oriented towards fastener and image building. The same can be said for the alcohol ads. A customary example of emotional advertising is the Absolut Vodka campaign. From Absolut Nectar, straight through Absolut Fantasy to Absolut World the Swedish drink positively aims to be Absolut... Everything.
Advertising of hazardous products is even more harshly criticised when it is aimed at audiences with low personel autonomy, i.e. Children. Two main issues in this respect are the manipulation of cigarettes and alcohol as "the rite of passage into adulthood" and the fact that "sales of health-hazardous products (alcohol, cigarettes) invent freely without much disapproval" (Bergadaa, 2007).
Iii.B. What is your attitude towards the advertisement to children?
Children are not only customers, but also consumers, influencers and users in the house Decision-Making Unit (Dmu). Further mystery is that they are too impressionable to be deciders in the Dmu. At the same time it is not a private that marketers apply "the same basic strategy of trying to sell the parent straight through the child's insistence on the purchase" (Bernstein, 1951). It is not a surprise then that "spending on advertising for children has increased five-fold in the last ten years and two thirds of commercials while child television programs are for food products" (Bergadaa 2007). In the Us alone children represent a direct purchases store of billion worth (McNeal cited in Bergadaa, 2007) which positively is on the top of the agendas of many companies. While exploiting children's decision-making immaturity advertisers often go too far in dematerialising their products and "teleporting children out of the tangible and into the virtual world of brand names" (Bergadaa 2007). Immature virtual worlds like Habbo where snack food brands run advertising campaigns are already a fact of life (Goldie, 2007). The imaginative worlds are beloved not only online. Hugely prosperous for creating a fantasy world is Mc Donald's. The business tops the European list of kids' advertisers while more than half of the children's adverts are for junk food.
In some countries there are harsher restrictions to the children advertising.
• "Sweden and Norway do not permit any television advertising to be directed towards children under 12 and no adverts at all are allowed while children's programmes.
• Australia does not allow advertisements while programmes for pre-school children.
• Austria does not permit advertising while children's programmes, and in the Flemish region of Belgium no advertising is permitted 5 minutes before or after programmes for children.
• Sponsorship of children's programmes is not permitted in Denmark, Finland, Norway and Sweden while in Germany and the Netherlands, although it is allowed, it is not used in practice." (McSpotlight, accessed 20th September 2007).
According to a research by Roberts and Pettigrew (2007) the most frequent themes in children advertising are "grazing, the denigration of core foods, exaggerated condition claims, and the implied quality of distinct foods to enhance popularity, performance and mood." But the junk food is not the only fancy for parents' preoccupation. According to a study of Kaiser house Foundation (Dolliver, 2007) parents are involved about the number of advertising of the following products (in order of importance): toys, video games, clothing, alcohol/beer, movies, etc.
The interviewed respondents were unanimous: "The advertising to children should be strictly monitored." Similar results were obtained in surveys by Rasmussen Reports and Kaiser house Foundation. Nevertheless, the legal means are just one part of the children's protection. The other part involves "the decision-making accountability of parents and teachers" which is "to aid their children in developing a skeptical attitude to the data in advertising" (Bergadaa 2007). The marketers themselves should also be involved in shaping the moral system of our time to come and "each brand should have its own deontology - a code of practice with regard to children - rather than rely on business codes" (Horgan, 2007).
Iii.C. Do you think there are many misleading, exaggerating and confusing advertisements. Are many ads promising things that are not inherent to achieve?
It will not be exaggerated to state that advertising is in a sense "salesmanship addressed to masses of inherent buyers rather than to one buyer at a time" (Bernstein, 1951). Since "salesmanship itself is persuasion" (ibid.) we cannot merely blame advertisers for pursuing their sales goals. However, in the last twenty years or so advertisers have increasingly applied semiotics in their messages and as a consequence ads have begun to function more and more as symbols. One extreme case in this stream of advertising is the creation of idealised image of a man who uses the advertised product. Bishop (2000) draws our attentiveness to two "typical representatives of self-identity image ads" which entice consumers to scheme the respective images to themselves straight through use of the products:
- "The beautiful Woman";
- "The Sexy Teenagers.
Through setting of such stereotypes advertisers not only mislead the public and exaggerate the effects of products but also provoke low self-esteem in consumers. At the same time they promise results that in most cases are plainly impossible to achieve. Instead of promoting "'glamorous' anorexic body images" transportation messages should use "varied body types" and should drop the idea of the "impossible bodily body images" (Bishop, 2000).
To inquire Iii.C one of the respondents commented:
"The customers of these products [the ones advertised straight through thin models] are mostly people who do not have the same bodily characteristic. For me, this type of advertising is deliberately aimed at people to make them feel not complete, far from spicy public outsiders."
However, an additional one interviewed stated that: "every man has his own way of evaluating what is believable and what is misleading. Consumers are sufficient sophisticated to know what is exaggerated."
Similarly, Bishop (2000) concludes that "image ads are not false or misleading", and "whether or not they advocate false values is a matter for subjective reflection." The author argues that image ads do not interfere with our internal autonomy and if people are misled, it is because they want it. It is all about our free choice of behaviour and no advertisement can modify our desires. Perhaps, the truth lies somewhere in-between the two extreme positions.
Iii.D. What is your attitude towards advertisement that imply sense of guilt, and praise affluence that in the most cases cannot be achieved?
A more exact case of controversial advertising is the one used to "promote not so much self indulgence as self doubt"; the one that "seeks to originate needs, not to fulfill them: to originate new anxieties instead of allaying old ones" (Hackley and Kitchen, 1999). A response of our interviewee reads:
"It is not only a matter of advertising. It has to do with the public inequality and the desire to possess what you can not."
Hackley and Kitchen (1999) refer to this unlikeness as to "when reality does not match the image of affluence and the succeed is a subjective feeling of dissonance". The issue could be elaborated Further straight through the next question.
Iii.E. Are advertisements stimulating desire and satisfaction straight through acquisition of material goods moral?
We live in a community which is more or less marked by materialism. Advertisements are often blamed to fuel consumption which is allegedly foremost to happiness. The role of promoting satisfaction straight through acquisition of material goods has become so foremost that currently the "media products are characterised by relativism, irony, self referentiality and hedonism" (Hackley and Kitchen, 1999). Is the beloved saying "those who die with most toys win" positively a motivator in consumers' behavior and could consumption be the cure of emotional dissonance? This seems to be the case provided a brand succeeds to enter in the evoked set of consumer choices. This new "kind of materialism" goes hand in hand with "the emergence of individualism via sheer hedonism along with narcissism and selfishness" (Bergadaa 2007).
Theme Iv. Is the quantity of advertisements justified?
Iv.A. Do you think there is too much advertising?
An audit of food advertising aimed at children in Australia by Roberts and Pettigrew (2007) revealed that "28.5 hours of children's television programming sampled contained 950 advertisements." Actually, we all are being bombarded by ads on Tv, Internet, print media, etc. The number and Article of marketing communications messages puts the consumer's data processing capacity to a test. The exposure to marketing data overload often leads to diluted consumer's selective perception. whether our responses are circumscribed by "confusion, existential despair, and loss of moral identity" or we "adapt constructively to the [communications] Leviathan and become intelligent, cynical, streetwise" (Hackley and Kitchen, 1999) is a inquire open to debate.
Two opposite streams of attitudes were produced in our research. One stance is involved with the undue quantity of advertisement. The other stream proclaims that "If there is an advertisement, so it is justified by a need." We agree that the communications overload may positively have "pervasive succeed on the public ecology of the advanced world" (Hackley and Kitchen, 1999). If the addition transportation pollution is not managed properly by both legal and business points of view yet again the advertising will manage "to hoist its foot to its own mouth and kick out a incorporate of its own front teeth" (Bernstein, 1951).
Conclusion
In making ready of this paper we have used qualitative depth interviews in order to get insights for what actual customers opine. We have also substantiated our presentation with references to a number of influential articles in the field of ethics in marketing communications. Generally, our respondents as well as various authors have taken two opposing stances. The first one affirms that ethics in marketing communications matters considerably, whereas the other one downsizes the importance of ethics, thereby stressing the role of other factors in consumer decision-making, i.e. Price, brand loyalty, convenience, etc.
Marketers should understand their "responsibility for the emerging portrait of time to come society" (Bergadaa 2007). Not only there is a need of legal ethical frame but also pro ethical benchmarks and deontology should be in place. One of the main challenges is to avoid creating "a happy buyer in the short term", because "in the long run both consumer and community may suffer as a direct succeed of the marketer's actions in 'satisfying' the consumer" (Carrigan and Attalla, 2001).
The vigor of the advertisement influence exerted on consumers is only one part of the equation. On the other hand we may affirm that consumers are not morally subservient and According to the data process models there is a natural cognitive defense. The communications tools "offer us a theatre of our own imagination" (Hackley and Kitchen, 1999). Consequently, we accept the reality in terms of our own experiences. In this sense marketers do not originate reality - they are plainly a mirror of the society. We may argue that unfortunately this is not always the case.
Advertising is often deservedly seen as the embodiment of consumer leisure and choice. Notwithstanding this foremost role, when the choice is "between one candy bar and another, the newest savoury snack or sweetened breakfast cereal or fast food restaurant" (McSpotlight, accessed 20th September 2007) it represents anything else but not an alternative and positively not a healthy one.
The words of Bernstein (1951), said fifty-six years ago are still very much a inquire of present interest: "It is not true that if we 'save advertising, we save all,' but it seems reasonable to assume that if we do not save advertising, we might lose all."
Anonymous (2006). Module Book 6, Marketing Communications, University of Leicester.
Arnold, M. (2001). Walking the Ethical Tightrope (Marketing Corporate public Responsibility), Marketing, 7/12/1001, p. 17.
Bergadaa M. (2007). Children and Business: Pluralistic Ethics of Marketers, community and business Review, Vol. 2, No. 1, pp. 53-73.
Bernstein, S. R. (1951). Good Taste in Advertising, Harvard business Review, Vol. 29, No. 3, pp. 42-50.
Bishop, J. D. (2000). Is Self-Identity Image Advertising Ethical?, business Ethics Quarterly, Vol. 10, No. 2, pp. 371-398.
Botan, C. (1997). Ethics in Strategic transportation Campaigns: The Case for a New arrival to public Relations, Journal of business Communication, Vol. 34, No. 2, pp. 188-202.
Carrigan, M. And Attalla, A. (2001). The Myth of the Ethical consumer - Do Ethics Matter in purchase Behaviour?, Journal of consumer Marketing, Vol. 18, No. 7, pp. 560-577.
Chickenhead, 'Truth in advertising'. Online. Ready at: chickenhead.com/truth/chesterfield6.html (accessed 25th September 2007).
Chickenhead, 'Truth in advertising'. Online. Ready at: chickenhead.com/truth/camel1.html (accessed 25th September 2007).
Creyer, E. H. And Ross Jr. W. T. (1997). The influence of Firm Behavior on purchase Intention: Do Consumers positively Care About business Ethics?, Journal of consumer Marketing, Vol. 14, No. 6, pp. 421-432.
Dolliver, M. (2007). A Parental Dim View of Advertising, Adweek, Vol. 48, No. 26, pp. 25.
Goldie, L. (2007). Brands Free To Use Virtual Worlds To Target Kids, New Media Age, 8/9/2007, p. 2.
Hackley, C. E. And Kitchen P. J. (1999). Ethical Perspectives on the Postmodern Communications Leviathan, Journal of business Ethics, Vol. 20, No. 1, pp. 15-26.
Horgan, S. (2007). Online Brands Need Their Own Ethical Guidelines, Marketing Week, Vol. 30, No. 26, p. 30.
Hunt, S. D. And Vitell, S. J. (2006). The general system of Marketing Ethics: A improvement and Three Questions, Journal of Macromarketing; Vol. 26, No. 2, pp. 143-153.
McSpotlight, 'Advertising to children, Uk the worst in Europe' Online. Ready at: mcspotlight.org/media/press/food_jan97.html, (accessed 20th September 2007).
Nwachukwu, S.L.S, Vitell, Jr. S.J., Gilbert, F.W., Barnes, James H. (1997). Ethics and public accountability in Marketing: An examination of the Ethical appraisal of Advertising Strategies, Journal of business Research, Vol. 39, No. 2, pp. 107-118.
Odell, P. (2007). Marketing under the Influence, Promo, Vol. 20, No. 6, p. 27.
Roberts, M. And Pettigrew, S. (2007). A Thematic Article determination of Children's Food Advertising, International Journal of Advertising, Vol. 26, No. 3, pp. 357-367.
Singhapakdi, A. (1999). Perceived importance of Ethics and Ethical Decisions in Marketing,
Journal of business Research, Vol. 45, No. 1, pp. 89-99.
Vintage Virginia Slims, Online. Ready at: freenet-homepage.de/mshel120/vintage/vintage-vs.html, (accessed 25th September 2007).
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Cash For Junk Cars In Atlanta - Auto fix Marketing - 4 Auto fix Advertising Ideas
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So, you want to get more cars in your shop to growth your revenues is that correct? Auto mend marketing via the internet is a great way to get more local customers into your shop! Online marketing has grown leaps and bounds in the last few years, and with phone books and Yellow Pages fast becoming obsolete, internet marketing is where the real profits are for auto shops. Here I want to share with you 5 auto mend advertising ideas that you can implement into your company to drastically enhance the estimate of cars you service on a monthly basis!
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How is Auto fix Marketing - 4 Auto fix Advertising Ideas
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1. You must have a website, and it needs to be designed using the WordPress platform. Most websites are basically just "flyers," but with WordPress you can create great finding websites, combine a company blog, install a form that automatically acquires leads for you, and combine your website with Twitter, Facebook, Youtube, and other online marketing channels. Sounds pretty cool huh? The sad part is that typically an automotive mend shop will hire a web designer, and he will compose a website as cheaply as possible and fee a large sum for the work. The web designer is not a marketing consultant, so instead of designing a marketing engine based on tested internet marketing principles, he plainly designs a static site that is not conducive to internet marketing. I see it all of the time when I am look at citizen who are pushing auto mend marketing services.
2. One of the best auto mend advertising ideas revolves around communal media. Websites such as Twitter and Facebook are honestly taking off, and smart auto shops are using these auto mend marketing platforms to promote their company and acquire new customers. The unavoidable quiz, is "how can an auto mend shop benefit from Twitter and Facebook marketing?" Those sites are for kids right? Wrong! Facebook has millions of adults logging in on a daily basis, as does Twitter. By being on these sites, you are instantly in front of a large part of your local or regional audience. Guess what happens when Sally needs a new transmission, brakes, etc. And she sees your businesses profile on Facebook? You have a new customer! Do a good job repairing her vehicle, and she comes back time and time again. This one person finding your company profile on Facebook or Twitter could honestly be worth thousands of dollars to your business!
3. Your website needs to appear in local search results on Google. It is not easy to get listed on the first page of Google and Yahoo, but with some good marketing it can be done. For instance, I am an independent marketing advisor in Atlanta, and I rank #1 on Google for the term "Atlanta independent marketing consultant." In increasing to this, I rank #2 on Yahoo for "Atlanta marketing consultant." Trust me, having your website ranking highly for local keyword phrases can bring you a ton of new business! This is auto mend marketing at its finest! I have beat out over 2,000 websites to get those rankings, so don't you think I could help your auto mend shop marketing efforts?
4. Someone else great auto mend marketing idea is writing data articles and press releases. I fantasize you do not have the time to write articles, and honestly do not have the time to put together a well written press release. The good news is that you can get marketing firms to do this for you at a very uncostly price. I have written hundreds of articles promoting by marketing consulting business, and I can tell you it is an impactful and very affordable method to market your auto mend shop online.
These are just a few auto mend advertising ideas that you can add to your auto mend marketing arsenal. The best thing is to hire a professional marketing advisor who can come in and show you step by step exactly what you need to do to turn your internet marketing efforts into a cash generating engine for your automotive mend business!
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